Top Beauty & Cosmetics Websites in India

Name: Top websites in India (Beauty & Cosmetics)
Creator: Semrush
License: https://test.toolspit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in India, Updated January 2026

January 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nykaa.com

9.54M

13.02%1.24M

86.98%8.29M

↓4.91%

↑17.29%

Direct

discoverpilgrim.com

3.57M

2.88%102.94K

97.12%3.47M

↓20.67%

↑83.74%

Direct

gharsoaps.shop

2.86M

1.67%47.9K

98.33%2.82M

↑19.38%

↑828.11%

Direct

bombayshavingcompany.com

2.81M

4.11%115.51K

95.89%2.7M

↓11.6%

↑147.66%

Direct

purplle.com

2.3M

6.95%159.67K

93.05%2.14M

↓1.3%

↓28.62%

Direct

nykaaman.com

2.19M

9.67%211.67K

90.33%1.98M

↓20.18%

↑96.23%

Direct

beminimalist.co

1.98M

9.66%191.56K

90.34%1.79M

↓23.15%

↑20.18%

Direct

mcaffeine.com

1.9M

3.06%58.15K

96.94%1.84M

↓20.45%

↑103.45%

Direct

themancompany.com

1.84M

2.51%46.18K

97.49%1.8M

↓24.44%

↑202.23%

Direct

thedermaco.com

1.56M

6.18%96.42K

93.82%1.46M

↓37.58%

↑12.76%

Direct

mamaearth.in

1.56M

4.64%72.35K

95.36%1.49M

↓34.41%

↓29.43%

Direct

reneecosmetics.in

1.15M

2.43%28.08K

97.57%1.13M

↓0.14%

↑79.88%

Direct

bellavitaorganic.com

1.14M

3.66%41.81K

96.34%1.1M

↓1.43%

↑54%

Direct

beardo.in

1.05M

5.44%57.15K

94.56%992.6K

↓9.14%

↑0.88%

Direct

dotandkey.com

835.74K

9.38%78.35K

90.62%757.39K

↓46.27%

↑25.17%

Direct

nnnow.com

815.91K

13.12%107.05K

86.88%708.86K

↓16.05%

↑27.15%

Direct

fragrantica.com

801.79K

37.05%297.05K

62.95%504.75K

↓15.11%

↑77.95%

Direct

bebeautiful.in

764.06K

1.55%11.81K

98.45%752.25K

↓59.76%

↑247.01%

Direct

thedeconstruct.in

704.62K

7.34%51.74K

92.66%652.88K

↑49.66%

↑48.27%

Direct

smytten.com

639.5K

9.81%62.71K

90.19%576.79K

↓18.46%

↓45.36%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in India on January 2026

As of January 2026, nykaa.com leads Beauty & Cosmetics in India with 9.54M monthly visits. Its audience skews mobile-first (13.02% desktop / 13.02% mobile), and traffic is down month over month -4.91% and up year over year 17.29%. discoverpilgrim.com holds second with 3.57M visits and a mobile-leaning mix (2.88% desktop / 97.12% mobile), while gharsoaps.shop ranks third with 2.86M visits.

Across the leaders, reviewmentor.com is the most mobile-first (99.95% of visits), whereas fragrantica.com is the most desktop-reliant (37.05%). Momentum favors stylevana.com in the latest month (697.13%), while bebeautiful.in shows the steepest pullback. On a yearly view, reviewmentor.com posts the strongest expansion (2,298.01%), contrasted with lakmeindia.com (-65.33%).

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in India