Semrush Powers Up Its Local Suite of Tools to Help Businesses Increase Online Visibility

Online visibility is critical for local businesses in almost every industry, from dental practices and hotels to plumbers and dog walkers. Semrush Local, Semrush’s suite of tools dedicated to helping local businesses get found online, has consistently been at the forefront of helping businesses improve their online visibility and bring in more clients.

With its latest round of enhancements, Semrush is making it easier than ever for local businesses to rank higher on search engines like Google. The full suite of tools – all available on a single, intuitive platform – has been meticulously designed to meet the evolving needs of businesses focused on getting more local customers.

Users of the platform will notice that Semrush Local’s support now encompasses 62 countries and covers over 150 directories worldwide for its Listing and Review management tools, including more coverage in Latin America, Europe and Asia. For every local business, from the café in Paris to a burgeoning startup in Tokyo, Semrush Local has the features they need to get on the map, both literally and figuratively. 

This important update ensures that businesses can list their information in their country’s most authoritative specific directories, so that customers always have the most consistent info on how to find them. The update also allows businesses to monitor and reply to customer reviews across multiple review sites, a fact that is crucial not just for online reputation management, but also to help them get listed higher in search engine results. 

Online reputation is critical in the digital age, and with Semrush Local’s AI-backed Review Management tool, businesses now have an easier way to respond to their customers’ feedback. Users have the ability to get custom replies generated for them in the languages of all 62 supported countries while the AI auto-reply feature ensures every customer comment is replied to promptly, a factor that Google highly prioritizes.

Semrush Local’s latest update also includes the Map Rank Tracker, which was formerly part of the Listing Management tool, and is now a robust, standalone product with more customization options. It allows users to track up to 100 keywords that their customers (or those of competitors) may be searching for on a map, so that they can determine how they stack up against the competition. This is a helpful way for businesses to fine-tune their local marketing strategies by gaining more insight into the specific products and services people may be searching for. They’re also able to pull reports either daily, weekly, monthly, or at set custom ranges to see detailed insights on how people are searching. The Map Rank Tracker is simple to set up and currently available to try for FREE for all Semrush users, not only Semrush Local subscribers.

The latest update brings advanced team collaboration features to Listing Management, promoting efficient coordination, and ensuring unified efforts across marketing and business teams. Introducing an API further allows for tailored utilization of these tools, catering to more specific technical needs. Both of these powerful features offer more support for businesses with multiple locations by empowering them to manage more advanced local SEO needs within a single platform. 

These enhancements from Semrush Local are more than just updates; they’re a redefinition of what local businesses can achieve in the digital space. With expanded global support, enhanced teamwork capabilities, AI-driven features, and the robust Map Rank Tracker, Semrush Local is powering up local businesses ready to achieve new levels of visibility and success.