Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.
“Poke the bear” — the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.
We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.
Semrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position.
We analyzed around 1,000 websites and billions of keywords to assess how the financial services industry addresses the shift from “respond” to “recover” and embraces the tremendous growth of digital in 2020