Advance and inspire your marketing career

AI PR Toolkit Crash Course

PR is getting an AI upgrade. This crash course shows you exactly how to use Semrush's AI PR Toolkit to find the right journalists, craft pitches that land, and monitor every brand mention — so you stop guessing and start getting covered.

Content Toolkit Crash Course

Search is changing fast, especially now that AI-powered results are shaping how content is discovered. In this free crash course, you’ll learn how to build a future-ready content strategy using Semrush’s Content Toolkit, so your content performs across traditional search engines as well as emerging...

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.

Local Toolkit Crash Course

Get up to speed on local SEO essentials with this free crash course. Join Rita as she shows you how to set up, optimize, and manage your Google Business Profile using Semrush’s Local Toolkit—so you can boost visibility, attract nearby customers, and compete locally with confidence.

Content Marketing Essentials for SEO and AI Search with Semrush

Master content marketing for both traditional search and AI platforms like ChatGPT and Google AI Overviews. Learn to build topic clusters, create E-E-A-T-driven content, optimize for AI citations, and develop authority beyond your website using Semrush's Content Toolkit.